Weekly Update 3rd November 2022

Written by Tom Peace

5 Ways To Build Customer Loyalty This Christmas
The season of giving is just around the corner. It's a perfect time to show your customers how much you value them and improve loyalty over the Christmas period and beyond. So, how do you do it?

#1 Differentiate your brand
Think outside of the box and set yourself apart from competitors. Invest in unique experiences for your customers such as VIP events, festive gift wrapping, parking discounts or extra loyalty rewards.

#2 Listen to your customers
Speak to your customers and find out what it is they truly want. If a viral campaign could be created out of this, even better! A great example of this was WestJet, who asked a plane full of passengers what they wanted for Christmas before boarding their plane to Ontario. Little did they know, on the other side the gift they asked for would be waiting for them on the conveyor belt. Check out the full video here.

#3 Add a personal touch
Take extra time to add a personal touch wherever possible. A handwritten note, a personalised offer based on customers' shopping habits or handmade Christmas cards.

#4 Spread the love
The festive period is a great time to start work with a local charity or foundation. If a donation of profits is going towards a cause that customers feel passionate about, it's likely they will choose you over a competitor. 81% of millennials say they want to support brands with corporate citizenship.

#5 Tailor your content
Ensure your content across the board is valuable, engaging and of course season appropriate. Many love this time of year and like to feel fully immersed in the festivities. You could make seasonal blog posts, create a social media campaign like a digital advent calendar and give your website a festive makeover.

Remember, loyalty marketing is for life, not just for Christmas!


BLACK FRIDAY 2022: PREDICTIONS

👉 Retailers are expected to mitigate any hurdles to purchase and offer instalment payment options.

👉 Deals are set to start earlier than ever and go on into December in a bid to spread out spending in tough economic times.

👉 Retailers are working hard to avoid empty shelves due to supply chain issues. The war in Ukraine has impacted the whole world, including shipping, the price of oil and gas, and the supply lines from China.

👉 This year, Cyber Monday is expected to be the most profitable day for sales during the holiday season, and even the year.

👉 Research by AskGamblers showed the most in-demand products on Amazon this year are air fryers with a global search volume of 3.1 million.

👉 Due to inflation pushing higher prices for retailers, shoppers may get less for their money through shrinkflation, in which a product’s price remains the same but its size or quantity is reduced.