Weekly Round-Up 11/10/24

Written by Tom Peacce

Our third eBook 'Emotional Loyalty and Customer Relationships' is now available to download!

 This eBook dives into the key factors of customer interactions and transforming them into lifetime customers by focussing on emotional loyalty!

Businesses relying on personalised rewards and offers alone are finding out that these are no longer enough to secure a loyal customer. Creating alignment of belief with customers is being used by every major corporation and customers are asking for more!

 This is where emotional loyalty plays a bigger role. Maintaining emotional loyalty is critical for customer satisfaction, retention and lifetime value.

 This eBook will be your guide into how you can overcome the challenges many business face and also create the opportunities to create meaningful connections with your customers in the digital world!

 
Hear from our loyalty experts who will share their expertise on emotional connectivity and why customers are drawn more to loyalty programs using this strategy!

 
Below is a list of our partner contributors and loyalty experts:


🥇 Voucherify
🥇 Antavo
 
📝 Tom Peace
📝 Nicola Helfet
📝 Claire Gartland

https://www.theloyaltypeople.global/books/emotional-loyalty-and-customer-relationships
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Check out Braze's new guide on Customer Acquisition

Acquiring new customers is no easy feat, especially with rising costs and the evolving data landscape. But don't worry - we've got you covered.

Braze's latest guide, "Acquisition in Action" is packed with actionable strategies to help you attract new customers and keep them engaged.

 Download your free guide to discover:

 🚀 Smart techniques for effectively acquiring new users, complete with key tools and use cases

 🚀 Six common pitfalls in acquisition efforts - and how to overcome them

 🚀 Proven methods to activate new users, featuring campaign examples from top brands like Grubhub

https://www.braze.com/resources/reports-and-guides/engagement-in-action-acquisition-guide?utm_campaign=fy25-q3-emea-paid-digital-the-loyalty-people-partnership&utm_medium=paid-dedicated-email&utm_source=the-loyalty-people&utm_content=guide-acquisition

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We would like to invite you and the rest of the community to the DACH Loyalty Days event hosted by The Bonus Awards.

 The 1st DACH Awards will consist of a two day congress focussing on the latest trends in customer loyalty!  This is a MUST ATTEND for anyone working in loyalty, CRM or Customer Engagement in the DACH region.

 This is a perfect opportunity to learn about the latest user cases presented by the loyalty and CRM experts from every job background! The list of first confirmed speakers and panellists have already been announced and many more will be confirmed soon!

 This includes our MD, Tom Peace who will be running an interactive workshop where attendees can design their own loyalty programme based on the latest loyalty trends!

 Finally, The Bonus Awards are offering an early bird discount for everyone in our community but hurry the offer ends in November!

Click on the link below to secure your ticket and network and learn from the best loyalty and CRM experts in Europe!

https://dachloyaltydays.ticket.io/gnhkdmld/?

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Learn more about the BENE Loyalty Day event

As well as the DACH event, The Bonus Awards will be also hosting BENE event on the 1st April 2025!

In this event will focus on new trends and insights about building long lasting connections with customers. A perfect event for CRM and Loyalty experts!

 More information about this event will be showcased in our future emails!
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Last week our MD, Tom Peace attended the IMA Europe Summit in London and presented with Charlie Hills on how the loyalty sector is changing rapidly. 

Tom and Charlie looked at 6 key trends that are creating new opportunities for members of the Incentive Marketing Association. They discussed how todays loyalty programme managers need to find solutions for instant gratification, promotions, gamification, unique experiences, CSR and third party value. All with the focus of creating emotional connection with the member.

 Alignment of belief is becoming crucial for effective retention and engagement and we all need to evolve. 

 Following this, our poll this week we will be asking the community...

 'What is the most important development to your programme that will drive a emotional connection with members?'

1. Promotions and Offers

2. Charity/sustainability

3. Games and Experiences

4. Instant Gratification

 

Click on the link below to vote and share your thoughts

https://www.linkedin.com/feed/update/urn:li:activity:7249002134896005121