Weekly Round-Up - 9th February 2023

Written by Tom Peace

We know that you either work for a brand or a company who values its customers and only invests in the best reward and loyalty solutions that our humble industry can offer, which is why The Gift Club have created six hands-on roundtable workshops to tackle your everyday challenges at their in person event in London on 16th May. And as their partner, The Loyalty People are inviting you to come along.

During the event, there will be 6 unique, one hour interactive discussions running concurrently and we'll collectively search for the most effective steps we can take as an industry to improve the future of customer engagement.

A particular issue that has raced to the top of the loyalty frustration list will be addressed by Tom Peace of The Loyalty People. Join his roundtable to discuss “the challenge of engaging Gen Z with traditional loyalty programmes and the importance of creating emotional connections”.

In this workshop Tom will present the different behaviours of Gen Zs towards loyalty programmes. You’ll then work together as a group to develop strategies for how we can and should engage with this new generation of shopper. The discussion will cover:


👉What Gen Zs want from loyalty

👉How their behaviours differ

👉The importance of digitally-led, omni-channel engagement

👉Best practices for Gen Z engagement


If you'd like to attend the event and join Tom's workshop on 16th May at The Big Handshake then get your tickets now

https://www.eventbrite.co.uk/e/the-big-handshake-by-the-gift-club-tickets-473224576447?aff=TheLoyaltyPeople


This Week's Podcasts


LET'S TALK LOYALTY

#338: Covid’s Aftermath, Customer Health and Customer-Based Forecasting with Daniel McCarthy of Emory University

In today’s episode, Phil Rubin looks at some of the recent work by Daniel McCarthy, Assistant Professor of Marketing at Emory University’s Goizueta Business School.

In this discussion, Daniel shares insights from his research on the after-effects of COVID on consumers, the value of subscription strategies and programs, and of course the value of CLV and CBCV and its uptake by investors, companies and the students he teaches at Emory University.

https://www.theloyaltypeople.global/loyaltypodcasts/338covid%E2%80%99saftermathcustomerhealthandcustomer-basedforecastingwithdanielmccarthyofemory-university


LET'S TALK A LITTLE LOYALTY WITH TOM PEACE


#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show) with Tom Peace

Key insights from Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty from Panera Bread, a US bakery chain of over 2,000 cafes and one of the restaurant industry’s largest loyalty programmes.

In early 2020, Panera Bread dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.

Tom Peace, from The Loyalty People, shares his thoughts on this innovative approach to QSR customer loyalty, several years ahead of other brands who are only now looking at a subscription based model.

https://www.theloyaltypeople.global/loyaltypodcasts/338covid%E2%80%99saftermathcustomerhealthandcustomer-basedforecastingwithdanielmccarthyofemory-university


NEW LAUNCH - CLMP Training in Amsterdam

The Loyalty People and Loyalty Academy are working together to deliver the Certified Loyalty Marketing Professional™ (CLMP) training across continental Europe and the first workshop will take place in Amsterdam on March 21st - 23rd

In this course you will cover loyalty best practice, the latest sector trends, operational business success, innovative strategy design and how to build an effective and profitable programme.

Click the link below to register your place

https://loyaltyacademy.org/clmp-europe/

🥇Gold Sponsor - Antavo
https://antavo.com/

🥈Silver Sponsor - Sparta Loyalty
https://spartavity.pl/en

🥉Bronze Sponsor - Snipp
https://www.snipp.com/