Weekly Round Up - 22nd June

Written by Tom Peace

Key Success Factors in Competing for Consumer Budgets Limited by Inflation

The Loyalty People are happy to share the latest article by i360's CEO, Tomasz Makaruk.

This latest article explores how the impact of inflation and rising living costs has effected consumer purchasing power, and highlights the shift in consumer buying habits, by emphasising emotional involvement in decision making and payment processes rather than price alone.

Tomasz defines in great length the steps that companies must take to grow their market share and divides them into seven categories based on the key trends in the marketplaces of central and eastern Europe.

🎯Digital and mobile

🎯Shrinkflation

🎯Unified commerce

🎯Digital wellness

🎯Marketing for the moment

🎯Strategic partnerships

🎯Eco-economics

🎯Globalisation of activities

Click on the link below to read the latest i360 article

https://www.theloyaltypeople.global/i360blog?utm_campaign=cf101fb7-7a02-457b-bdbf-1e33d71ecf2d&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2


Reminder to read about Future Platforms partnership with Virgin Active and their new approach to customer loyalty

This case study explores Future Platforms collaboration with Virgin Active in designing and developing their new global mobile app which focuses on a innovative customer loyalty program.

Cameron Day Managing Partner of Future Platforms says "It was wonderful to work on a digital experience with loyalty embedded into its heart and a genuine desire to deliver best in class assistance to its members on their fitness and wellness journeys, above and beyond the conventional fitness chain digital offering"

The app offers features to assist members to maximise their membership whether working out in the gym or elsewhere, through the app's online classes . In addition to the new loyalty programme Future Platforms collaborated with new providers of membership management services to ensure that they deliver a terrific experience for key journeys like class booking, introducing a friend, and finding a new trainer. The app has become the focal point for driving a larger digital change within Virgin Active.

After a successful introduction in South Africa, the new experience will soon be made available in another 8 global markets.

This is a truly innovative and highly personalised experience for Virgin Active members. A true first in the fitness industry.

Click on the link below to read the full case study on Future Platforms website.

https://www.futureplatforms.com/work/designing-an-industry-first-member-experience-that-rewards-effort-and-supports-long-term-behaviour-change/


Book your Tickets for The Big Handshake

The Loyalty People has collaborated with The Gift Club to host "The Big Handshake - Loyalty," a one and a half day networking and learning event that brings together the best in the business

Day two will be accessible to the public and will feature world-class seminars, deep dives, engaging panel discussions, and more than 4 hours of networking.

This event will be held in Amsterdam City Centre. Visit The Big Handshake website to learn more about this event.

The Early Bird discount is now extended until the 30th June so follow the link below to purchase your tickets!

https://www.eventbrite.co.uk/e/the-big-handshake-loyalty-tickets-630747281097?aff=LoyaltyPeopleBrands


This Week's Loyalty Podcast

#394: Everyday Loyalty - Connecting Customers, Members and Merchants

(Short Summary Show)

Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry, Commercial Director, Valuedynamx at Collinson where he shares game-changing concepts he believes are becoming pivotal for loyalty professionals.

Listen to Tom’s views on the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives, as well as emerging technologies like NFTs and cryptocurrencies.

Hosted by Tom Peace.

Click on the link below to listen to the latest podcast

https://www.theloyaltypeople.global/loyaltypodcasts/394everydayloyaltyconnectingcustomersmembersandmerchants