Three Reasons Paid-For Subscriptions Win
9th June 2022
Written by Tom Peace
Subscriptions are a popular business model, with millions of people paying for services. Discover the top three reasons paid-for subscriptions win, every time.
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Increased Customer Loyalty
Subscriptions breed loyalty: when your customer signs up for an ongoing service, chances are they will keep coming back for more.
A great example is the YourPret Barista subscription with Pret A Manger. Customers who are subscribed to this scheme are more likely to go out of their way to redeem a perk from their paid-for subscription.
Personalised Experience
Personalisation with subscription brands is exceedingly popular and helps to foster a long-term relationship between customer and brand. Many paid for subscriptions offer an element of personalisation to improve the experience for the user.
For example, based on unique viewing habits, Netflix will recommend new shows and films specifically to users. 28% of subscribers said that a personalised experience was the most important reason for continuing to subscribe.
Clear Value
Customers who subscribe to a paid-for service, already understand the value that is on offer. To them, it feels like a deal to good to be missed.
For example, ASOS's Premier Delivery costs just £9.95 for the whole year, if a customer plans to order three times throughout the year with standard delivery (£4.00) they'll have exceeded the cost of the year's next day delivery subscription. The value is clear and up-front, so consumers will take a lot less convincing.
