Last Chance to learn about the significance of personalisation for your business strategy

Written by Tom Peace

This weeks Insight and Poll is sponsored by Marigold which feature a last chance opportunity to join Marigold and our MD Tom Peace on a webinar on February 29th.

This webinar will be discussing the importance of personalisation through effective data collecting which can lead to an increase in customer engagement and customer loyalty!

This webinar will also feature two special guests

👉 Josie O'Donovan, CRM Consultant for Piper Strategy

👉 Georgia Gkolfinopoilou, Associate Marketing Strategist for Marigold.

For this week's insight, we will be looking into the significance of personalisation and asking our community....

How Important is Personalisation for Loyalty Programs?

Companies that customise their products and content can give customers a more personalised experience. Numerous techniques, including segmentation, behaviour analysis, and consumer data analysis, can be used to accomplish this. When suitable material is supplied and consumer preferences are understood, conversions and customer engagement improve significantly.

Personalisation can be used in a variety of scenarios, including websites, emails, mobile apps, and customer support interactions. Personalisation aims to provide each client with a more customised and engaging experience, hence increasing loyalty and satisfaction.

Learn more about the current strategies businesses are using with personalisation by clicking in the link below and register to Marigold's webinar.

https://marigold.registration.goldcast.io/events/c582b4ce-bd30-4a20-a7e8-024494071370?&utm_medium=Paid-Media&utm_source=The+Loyalty+People&utm_content=En+Tlp+Personalisation+Webinar+Live