How to Apply Today's Customer Loyalty Trends

Written by Tom Peace

Your loyalty program shouldn’t be a separate initiative or an afterthought. Done right, it should be an integral part of your business strategy. Loyalty impacts and can help improve every aspect of your business. Conversations about loyalty strategy inevitably open your eyes to gaps in your overall customer experience—and your loyalty program can be an essential part of filling them.

More and more brands are looking for ways to take their loyalty programs beyond “buy stuff, get points”. Simply recognizing your customers can be a powerful reward and there are other meaningful non-transactional ways to add value if you understand your customers and what’s important to them. A shift away from points is one of the 11 loyalty trends we unpack in our recent guide.

Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to How to Apply Today’s Customer Loyalty Trends featuring Concentrix Catalyst Managing Director of Loyalty Solutions Jodi Rausch. Jodi is a strategic marketing and loyalty leader with exceptional customer focus. She has deep experience in developing, transforming and managing differentiated loyalty programs, marketing activities and customer experiences driven by data, insights and financial rigor.

Tune in to learn:

🎯How your brand can deliver value without points and discounts

🎯How to leverage loyalty to strategically support your business goals

🎯Important tips about paid loyalty programs

https://www.annexcloud.com/podcast?utm_campaign=The+Future+of+Customer+Loyalty+in+2023+%26+Beyond&utm_source=Podcast%3A+Jodi-Rausch%2C+Today%E2%80%99s+Customer+Loyalty+Trends_TLP&utm_medium=Podcast%3A+Jodi-Rausch%2C+Today%E2%80%99s+Customer+Loyalty+Trends_TLP&utm_term=Podcast%3A+Jodi-Rausch%2C+Today%E2%80%99s+Customer+Loyalty+Trends_TLP&utm_content=Podcast%3A+Jodi-Rausch%2C+Today%E2%80%99s+Customer+Loyalty+Trends_TLP