Expert Opinion: Customer Loyalty Innovations in Retail Banking

Written by Tom Peace

The Retail Banking sector has experienced colossal changes over recent years as customer behaviour and expectations of service have changed dramatically. New legislation and new entrants have also created significant pressure on innovation.

As a result, banks have had to differentiate to develop strong relationships with their customers and provide highly relevant and personalised services and experiences that keep them loyal. There's a lot that any business can learn from the innovations and best practice adopted by successful customer engagement platforms in banking -

The Loyalty People have partnered with several experts in the financial service sector to bring you a free whitepaper on customer loyalty trends, use of data, partnership ecosystems, added value services and the latest technology solutions, which support customer engagement and loyalty in retail banking.

We hope you enjoy the whitepaper, you'll hear from the following contributors:

• Deon Olivier, our very own Financial Services expert and one of the team responsible for the multi-award winning eBucks program in South Africa
• Finshape - a business specialising in data insight creating personalisation in real-time and at large scale
• Dateio - providing card-linked partnership offers for major European banks, creating valuable and relevant engagements with the customer
• Collinson Group - Supporting banks with end-to-end loyalty platform solutions as well as added value services such as insurance and airport lounge access

https://www.theloyaltypeople.global/weekly-emails