Understanding the emerging trends in CRM with Craig Kent

In this episode I am joined by Craig Kent, CRM consultant and founder of The CRM Guru. Craig has 20+ years of experience running CRM for major brands such as Paypal, Huel, Ladbrokes, EasyJet, Vitabiotics, Shell and Photobox. Craig has seen it all and his expertise in CRM is second to none.

Listen in as Craig and I discuss the latest trends shaping the CRM space, such as multi-touchpoint customer engagement and the increasing need to channel optimisation as well as highly personalised messaging. Now more than ever, customers expect brands to reach them at the right time, through the right channel and with the right message.

Craig shares the wealth of his experience in how brands can achieve this and the best solutions for this. And provides insight into best practice through his work with Huel on building their CRM strategy at launch, which has helped propel them to a global brand over the last c.10 years.

Hope you enjoy the podcast.