Our Company
Loyalty, CRM and Data experts
Take a look at who we are
The Loyalty People began with as a small group of loyalty specialists with a passion for all aspects of customer engagement.
With a combined experience of 35 years in the industry, these experts came together to provide cutting edge consultancy with a laser focus on loyalty, CRM and customer engagement. We work with our clients around the globe to ignite their customer strategy through the latest innovation and differentiated strategy.
Our experience covers the latest ideas around customer loyalty, retention, CRM, and engagement initiatives, with best-in-class knowledge from our time working with the world's leading loyalty programmes, such as AMEX, Nectar, Natwest Rewards, Avios, Decathlon, Papa Johns, Christian Louboutin, Coach, Vans, The North Face, Krispy Kreme and Benefit Cosmetics
Consult
We are experts in all aspects of Loyalty, Data and CRM. We are leaders in developing Customer Engagement
We offer an end to end solution from full strategic program design through to project execution
We offer a flexible service model based on the needs of your business
We use our associate consultants to provide our clients with best in class expertise
Who are we?
Is this a page? or pop-up?
Community
The Loyalty People is the fastest growing global community of loyalty professionals. Our community is made up of people working in loyalty, CRM and customer engagement roles across all sectors. We are the largest group of loyalty experts in Europe.
We provide our community with the latest news, thought leadership, partner updates and expert opinion.
We provide our partners with opportunities to communicate, collborate and create market-leading content.
Coach
The Loyalty People offer coaching and training for all levels of loyalty and CRM
We work with our partner Loyalty and Reward Co to deliver face to face training across Europe. The Loyalty Masterclass is the most comprehensive and future forward loyalty training available.
The Loyalty People also offer bespoke loyalty training for our clients, built to meet the specific needs of their teams
Our team
Tom Peace
Managing Director
Highly-acclaimed loyalty expert and commercial leader, Tom has over 15 years’ experience across a wide range of sectors, including financial services, retail, food and beverage, travel and FMCG
Dillon Okeowo
Digital Marketing Manager
Having entered the company through an apprenticeship, Dillon is a digital marketing expert, adept in email and social marketing, content creation, SEO, and data analysis.
Our team extends to a global network of customer loyalty consultants who provide specific knowledge in retail, grocery, travel, hospitality, financial service, luxury, sports and leisure, fuel retail, automotive and QSR/coffee shops. We research, design and optimise customer experience to assist brands in achieving their loyalty objectives.
Tom Peace, The Loyalty People's MD has a deep-rooted passion for loyalty strategy and fostering connections within the industry, which has led to the creation of The Loyalty People's global community of loyalty professionals.
Our community is the fastest growing global loyalty community, and the largest in Europe, providing a platform for industry professionals, enthusiasts and partners to connect, share knowledge, and collaborate. The community serves as a hub for networking, idea exchange, and learning. By bringing this industry together, The Loyalty People are revolutionizing the world of loyalty in a distinctive, innovative way.
The Loyalty People's community, currently comprising over 8k members, is dedicated to staying abreast of emerging trends such and developments in the loyalty industry, such as the use of AI & gamification, hyper-personalisation leading to community, multi-touchpoint customer experience, CSR considerations, subscription-based loyalty and the latest blockchain technology solutions. As a pioneering news-first publisher, we provide valuable insights and knowledge to our community while facilitating connections among key industry players.
We are the Future of Loyalty!