Loyalty & Reward Co are bringing Loyalty Programs: The Complete Masterclass™ to Europe

Loyalty Programs: The Complete Masterclass™ is the Asia Pacific region’s leading loyalty education course, covering the latest trends in loyalty, such as emotional connection, experiential design, gamification, use of technology for loyalty, subscription-based programs, and more

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The course will cover:

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• The history of loyalty programs

• Loyalty psychology and academic reviews

• 27 loyalty program design frameworks

• Data and lifecycle marketing strategies to drive personalisation

• Technology, gamification and future loyalty trends

• Commercial modelling, and security and fraud risks

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All supported by over 170 case studies from all around the world.​​​​

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The eight modules will cover:

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• Module 1: Introduction to loyalty programs - In this introductory session we define what a loyalty program is. We explore when loyalty programs first emerged, and how they have evolved over time. We review a wide range of academic research which has attempted to determine whether loyalty programs actually work. We examine the elements of best-practice loyalty programs which enable them to succeed.

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• Module 2: Psychology, biases and heuristics - Loyalty psychology has heavily influenced the design of loyalty programs. In this session, we review a comprehensive body of psychological theories, biases & heuristics, and illustrate how they are applied within different loyalty programs to influence desired behaviours.

• ​​​Module 3: Rewards, program designs and gamification - Different reward types are suited for different circumstances and situations. In this session, we investigate reward-type classifications, before diving into a review of twenty-seven different loyalty program designs. We then explain how games and gamification can drive deep member engagement.

• ​Module 4: Member personal data - This session reveals how loyalty programs can play a key role in the entire data value chain; facilitating the collection of member personal data, utilising loyalty platforms to analyse the data and harnessing the insights generated to stimulate deeper member engagement. Consumer attitudes towards data collection are also explored.

• ​Module 5: Loyalty technology and program innovation - Loyalty technology plays an increasingly critical role in the execution of best-practice loyalty programs. This session will review the core capabilities which leading platforms deliver, and explore some amazing innovations which the technology solutions are enabling.

• ​Module 6: Loyalty marketing and lifecycle management - A significant advantage loyalty programs provide is the ability to track the engagement of an individual member over a period of time. This session explores how best-practice loyalty programs recognise where members are within their lifecycle and utilise relevant communications and offers to stimulate increased transactions, higher satisfaction and referrals.

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• ​Module 7: Loyalty program commercial modelling - Some loyalty programs make hundreds of millions of dollars profit. This session details how they achieve this, and explores other ways loyalty programs generate revenue. For a loyalty program to be effective, it must deliver a positive ROI. A range of models are presented which can be used to measure financial benefits.

• ​​Module 8: Fraud risks, and the future of loyalty - Fraudulent activity and database breaches are extensive in loyalty programs. This session details the strategies program operators should apply to mitigate risks. We also explore what the exciting future of loyalty looks like globally​​​​​

Testimonials