Emotional Loyalty and Customer Relationships

This eBook is your guide into how your business can create genuine connections with your customer base, by prioritising emotional loyalty!

Download now to explore the strategies used to create emotional connections with customers.

All our insights from this eBook came from our industry experts and sponsors who have years of experience in creating connections with emotional loyalty!

Voucherify is an API-first Promotion & Loyalty Engine that helps enterprise brands build and manage personalised promo codes, gift cards, auto-applied promotions, loyalty programs, and referral campaigns.  Voucherify offers a business-agnostic REST API to model any loyalty and promotion use case. As an alternative to heavy monolithic loyalty applications, Voucherify allows brands to go to market much quicker – and enjoy unlimited flexibility and customisation in the final implementation.  Established in 2013, Voucherify is a trusted solution for scaling businesses and global enterprises, with notable clients including Vodafone, easyJet, and Philips. Learn more by clicking here

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. Antavo invests 60% of its revenue into its product and issues quarterly product releases. Learn more by clicking here

Tom Peace 

Tom is our MD and his experience is at the very forefront of the industry. Tom is a Customer Engagement expert and Loyalty Strategist, with 20+ years experience across all sectors of the loyalty industry. Tom will share his experience of hyper-personalisation for developing customer engagement, and how this leads to community and an alignment of belief.

Nicki Helfet

Nicki Helfet (CLMP™), 30 Under 40 Loyalty Royalty 2022, is a seasoned loyalty marketing professional who has worked with a variety of prestigious brands across industries, including retail, travel, financial services, and sports media. In her most recent position, Nicki has applied her brand and loyalty programme expertise to the world of luxury fashion, heading up Ralph Lauren’s strategic global loyalty initiative. Previously, she was Head of Loyalty at DAZN, developing a membership programme for their global subscriber base, engaging the passion of fans across a range of sports. Nicki has also helped evolve the credit card points programme for M&S Bank and run the ebookers BONUS+ programme at Expedia Group. Nicki is based in London.

Claire Gartland

Claire Gartland is a leader in customer-centric marketing, with a proven track record of driving growth across Canada, the UK, and global markets. Leveraging her strategic acumen, Claire has successfully led high-impact initiatives for global powerhouses such as American Express, British Airways, Sky, JPMorgan, and Samsung. Claire specializes in crafting and executing strategic marketing initiatives that optimise customer acquisition, elevate the customer experience and foster loyalty. With a deep understanding of digital strategy, CRM systems, and customer segmentation, Claire provides innovative solutions that deliver long-term value for both customers and businesses globally.

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