AI and Loyalty Management: Transforming Customer Retention

This is a detailed eBook on how AI and gamification can be used to develop market-leading customer strategy.  Download to understand the latest techniques and emerging technology solutions for customer loyalty, CRM and retention.

We have contributions from industry experts and leading technology providers in AI and Gamification.  Download and enjoy fascinating content from

Eagle Eye are a leading solution provider for some of the world's largest retailers.  Their brand-new EagleAI solution launched in January 2024 and is a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. 

CarltonOne is a global B2B technology company that utilises AI solutions to help the worlds most successful brands to reward exceptional people. CarltonOne use AI to create meaningful 1-2-1 experiences that inspire employees to be more productive, sales teams to be more effective and customers to be more loyal.

Odicci revolutionise how you acquire, engage, and retain your audience with their innovative Gamification platform.  The Odicci Interactive Marketing Hub is used by brands such as Asda, TK Maxx, Hotel Chocolat, Sephora and Fatface, and allows marketers to create quizzes, games, rewards and customer advocacy experiences to collect first-and zero-party data from consumers who opt-in to participate.

Sebastian Huschner is a Loyalty Consultant with 20+ years experience leading loyalty programs across Financial Services, Travel and Retail sectors, including NatWest YourPoints, Qatar Airways Privilege Club, Priority Pass, Aer Lingus AerClub and Avios. In this eBook, Sebastian provides insight into how AI can support customer service interactions through Generative AI based chatbots and improve engagement through predictive problem solving

Lorena Mori has over 15 years of experience applying AI to improve business processes, including loyalty and customer experience. Lorena has designed and launched 25+ loyalty, incentives and communication programmes for companies such as BMW, Flybe, Vodafone, and BBVA. Lorena is also an expert in AI ethics and provides a fascinating look at how ethics MUST affect how we use AI to engage our future members.

Tom Burrell helps subscription businesses improve customer retention fast via proven systems, frameworks, real-world case studies, and 60,000 hours of practical retention experience. He has worked with some of the world's biggest brands, including Coca-Cola, Mastercard, Manchester United, DAZN and almost 30 others.  Tom's article will look at how AI is supporting truly 1-2-1 CRM at scale and what we all need to do to adapt!

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