We build loyalty that actually works
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From strategy to execution, we help brands build customer loyalty.
No fluff. No jargon. Just proven CRM, customer engagement, and loyalty programmes built by people who’ve been in your shoes.
Our team, and global network of experts, bring real-world experience across travel, retail, finance, hospitality, luxury, FMCG, B2B, and more.
We don’t just create frameworks. We roll up our sleeves and help you deliver.
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Top News & Insights
AI in Loyalty Series: How Delta SkyMiles Uses AI-Powered Sentiment Analysis to Improve Loyalty
Sentiment analysis and the ability to take action has always been a challenge for loyalty marketers. Now, AI is enabling businesses to monitor and understand customer sentiment in real time. With AI-powered sentiment analysis, businesses can analyze customer feedback from recent surveys, a customer experience chat or phone conversation, product or service reviews, and social hashtags and discussions to gauge how customers feel about the program
Add Compelling Benefits and Experiences to B2B Loyalty Programs
In B2B marketing, loyalty is more than just a buzzword—it’s a powerful driver of long-term business success. B2B buyers make decisions based on value, trust, and long-term potential, meaning that loyalty programs must be designed to offer not only tangible rewards but also strategic benefits and exceptional experiences.
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