Better Loyalty.
Built Together.
Where expert Loyalty & CRM consulting meets a powerful professional community.
From strategy to execution, we help brands build customer loyalty.
No fluff. No jargon. Just proven CRM, customer engagement, and loyalty programmes built by people who’ve been in your shoes.
Our team, and global network of experts, bring real-world experience across travel, retail, finance, hospitality, luxury, FMCG, B2B, and more.
We don’t just create frameworks. We roll up our sleeves and help you deliver.
Top News & Insights
The Loyalty People and Ascendant Loyalty Announce Strategic Partnership
The Loyalty People, UK-based leader in loyalty and CRM strategy, today announced a strategic partnership with Ascendant Loyalty, a preeminent North America-based consultancy specialising in customer-centric growth, retention and loyalty programs.
Upcoming Events
Date: August 21st, 2025
Time: 1pm BST (4pm GST)
How Emotional Connections Outshine Points & Perks
The Loyalty People, in collaboration with Loylogic, are hosting a webinar that explores the true meaning of loyalty, and what it really means for customers.
This upcoming event will challenge the traditional thinking behind loyalty programmes. We’ll dive deep into what it actually means to inspire loyalty, moving beyond points, catalogues, and transactional redemptions.
To bring this conversation to life, we’re bringing together loyalty experts and real-life stories to show how loyalty can create emotional connections, lasting memories, and truly authentic customer experiences.
Joining this webinar will be:
Gabi Kool, CEO of Loylogic
Prem Patel, Founder of TKOP World
Nceba Hene, Head of Rewards and Loyalty at African Bank
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