Better Loyalty.
Built Together.

Where expert Loyalty & CRM consulting meets a powerful professional community.

From strategy to execution, we help brands build customer loyalty.
No fluff. No jargon. Just proven CRM, customer engagement, and loyalty programmes built by people who’ve been in your shoes.

Our team, and global network of experts, bring real-world experience across travel, retail, finance, hospitality, luxury, FMCG, B2B, and more.
We don’t just create frameworks. We roll up our sleeves and help you deliver.

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The Loyalty People and Ascendant Loyalty Announce Strategic Partnership

The Loyalty People, UK-based leader in loyalty and CRM strategy, today announced a strategic partnership with Ascendant Loyalty, a preeminent North America-based consultancy specialising in customer-centric growth, retention and loyalty programs.

Retail Dive, in collaboration with Concora Credit, today published a thought-provoking article exploring the overlooked potential of non-prime co-branded credit card programs, a timely strategy in today’s cautious consumer climate.